Full Service Advertising Agency
Social media use is only increasing in popularity. Platforms such as Facebook, Instagram, Twitter, Snapchat and YouTube remain extremely popular with most people having access to at least one of them. New platforms are emerging regularly providing increased opportunities to introduce your business to a whole range of new customers. We help you to take advantage of these platforms to market your business effectively.
Social Media Management
Make your social media presence a priority to reach new customers online or improve and maintain your reputation. Social media plays an integral part in the business landscape with 3.2 billion people using social media around the world and 11 new users every second. It is safe to say the fad has turned into a global standard.
At Local Lemon we make running a social media campaign decidedly simpler with experts handling your social media activity through the process of creating, scheduling, analysing and engaging through content on social media platforms such as Facebook, Instagram and Twitter.
Do you have the power to affect the purchasing decisions of others because of your authority, knowledge, position, or relationship with your audience? Do you actively engage in a distinct niche and want to be an influencer? Let us help you to become an influencer or market to influencers. This is a hybrid of old and new marketing tools and at Local Lemon can help you build a keen and enthusiastic audience by merely interacting in a positive and constructive way through social media. We are specialists in doing the research, putting together a strategy plan and budget to help you with the correct approach to finding your audience.
One of the most effective ways to build brand awareness is by providing relevant and useful content to your target audience through blogging and publishing articles. This is an inexpensive way for small businesses to drive traffic to your site, enhance inbound marketing efforts and attract more potential customers. The most noticeable difference between a blog and an article is the difference in writing style and the length of the piece. Blogs can range anywhere from 300 to 1000 words while articles are often more extensive. Usually, the standard length of an article can vary from 1500 to 5000 words.
Facebook advertising has seen rapid growth over the years becoming one of the most effective digital marketing platforms and is currently ranking above traditional web advertising. Around 80% of all internet users have some form of presence on Facebook and by creating well-targeted ad copies for your audience this avenue can be the cheapest form of advertising available. Local Lemon can build successful Facebook advertising strategies with our broad knowledge and experience with artificial intelligence (AI) and Facebook algorithms controlling what users see. We ensure your ads are targeting the right group of people at the right time, generating more converting leads to your brand.
Consumers want to see authentic content because they are already overwhelmed by TV adverts and social media ads. By engaging with customers through Instagram in a way that adds value to your followers’ lives, you’ll come across as more authentic which will generate increased engagement. Instagram has gained popularity for brands to show off their cultures, recruit new employees, engage with customers and show off products in a new light. 75% of Instagram users take action after seeing a business post by searching for the product, telling a friend about it or even buying the product or service.
LinkedIn’s targeting is quite precise and it allows you to target people through demographic data such as job function, seniority, company name, geography and industry. It also connects companies and consumers through interest-based targeting such as group membership, skills and field of study, and finally, through your own audience data. This is an ideal way to do account-based marketing because you can show your ads to individuals who work at specific companies and so it befits the B2B marketer to be as targeted as possible. We have always had great confidence at Local Lemon that we are reaching the audience we have specified to see your ad.
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