Search Engine Marketing

SEO

Search engine marketing (SEM), is a digital marketing strategy used to increase the visibility of a website in searc engine results pages (SERPS)

Want to Drive More Traffic To Your Business?

Most online platforms provide opportunities for businesses to pay for advertising. We assist in designing and setting up your online marketing to take advantage of these opportunities. This type of marketing is effective due to the wide audience that it reaches and provides any business with the chance of attracting new customers to their website

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

Pay Per Click (PPC)

Reach potential customers by delivering targeted advertisements to people who are literally seeking out your product at a cost that suits your budget with Pay Per Click (PPC) advertising

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If you want to start using PPC, it is important to learn how to do it right. Essentially it is a model of internet marketing in which you pay a fee each time your ad gets a click and therefore buying visits to your site rather than attempting to earn them organically. At Local Lemon we put a great deal of research and analytics in building winning PPC campaigns; from researching and selecting the right keywords, to organising those keywords into campaigns and ad groups, to setting up PPC landing pages that are optimised for conversions. Search engines reward advertisers who can create relevant, intelligently targeted PPC campaigns by charging them less for ad clicks, leading to higher profits for your business. When your PPC is working correctly, the fee is trivial, because it is worth more than what you pay for it. For example you could pay £1.5 for a click that results in a £450 sale.

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Remarketing

Remarketing in digital marketing is a form of online advertising in which you connect with the people who have previously interacted with your website or mobile application.

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Remarketing is a cost-effective way to increase your revenue as you are interacting with people who already have an interest in your brand with the most valuable and effective strategy ever introduced in marketing. Remarketing and retargeting are often used interchangeably but there is a slight difference in that retargeting involves displaying the ads through third party networks like Facebook ads while remarketing involves displaying ads to people personally. For remarketing, you must know those people personally such as their email addresses. Retargeting is the most common and popular form of digital marketing in which the marketers serve their ads to only the users who have previously visited your website or a web page but have not taken any action. It is an effective way to target customers who have shown some interest in your website.

App Advertising

In-app advertising is an effective strategy for mobile publishers, in which app developers get paid to serve advertisements within their mobile app. With sophisticated data tracking and user targeting, the in-app environment also allows advertisers to reach consumers with pinpoint accuracy.

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In-application advertising is currently the fastest growing form of mobile advertising on the market. Apps can offer a unique opportunity for you to reach users at times when other marketing channels cannot. This is largely because apps are used consistently and frequently throughout the day, often in moments when users are unable to consume other media, or in moments of down-time. In-app advertising offers a higher click-through rate than web advertising, mostly due to an apps ability to pull direct demographic and geo-location data. This means that the audience has more potential to be closely aligned to the marketing and advertising efforts that ultimately helps you get the most value out of your ad campaigns.

Display Advertising

Display advertising are clickable ads that appear in website margins that have many advantages that can improve your business online presence by effectively targeting your audience at flexible costs with measurable results.

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Display advertising, also known as banner advertising, conveys a commercial message visually using text, logos, animations, videos, photographs and other graphics. This form of advertising targets users based on traits to increase prospect customers. To create an effective display campaign, we make use of cookies that help us decide which ads to serve to particular customers. Cookies are unique identifiers that track user behaviour giving us an opportunity to remarket your product on different sites or display your service for relevant browsed content. In short, we can create a picture of the user’s interests by collecting data from cookies to deliver even more targeted advertising. Display ads can also be personalised based on a user’s geography by accessing the user’s IP address and the GPS location of their phone driving local leads to your website.

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E-Commerce Advertising

One of the biggest contributors to a retailer’s success is their marketing strategy. Shopping Ads now make up approximately 85% of paid traffic for online retailers. The share of ecommerce traffic and ad spend tied to shopping ads has increased rapidly over the last several years.

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Shopping ads are displayed when a customer uses a search engine to search for a product. They can appear in the main search engine results page or under the shopping tab. As a retailer, one of the biggest contributors to your success is your marketing strategy and the first step to converting sales is ensuring your products and brand are visible to potential buyers. There are tons of opportunities for online retailers to drive meaningful sales by optimising their use of shopping ads, as they highlight your product with a high-quality photo and clear price. This is more like a product listing than a traditional search ad. As with any online search, you want to have your product and brand show up at the top of the page, above your competitors – and with the right strategy, that’s where they’ll appear with Shopping Ads.

YouTube Advertising

YouTube is one of the world’s biggest platforms for advertising being second-biggest search engine after Google. People flock to YouTube on a daily (even hourly) basis to see the next viral video.

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Increasingly more small- and medium-sized businesses are taking their advertising to YouTube. In fact, that number has doubled, and it is not surprising why. There are various benefits of YouTube advertising, all which circle around to the most important benefit: a huge audience. Users are attracted to YouTube because anyone can watch a video at no cost. Often before, during, or after viewers watch a video, they will have to watch a video ad. The ad could be a TrueView In-Stream Video that plays automatically or an Overlay Ad that hovers unobtrusively at the bottom of the video screen or a Discovery Ad that appears within the search results. Whatever the format, ads appear everywhere on the platform.

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