Every website or online page serves the function of informing its viewers about a business. This is not always a simple task and many people are impatient when it comes to reading information online. We offer services in content writing both for new business ventures and revision of existing content. Our aim is to transform content so that it not only informs the reader but excites them about your business.
One of the most effective ways to build brand awareness is by providing relevant and useful content to your target audience through blogging and publishing articles. This is an inexpensive way for small businesses to drive traffic to your site, enhance inbound marketing efforts and attract more potential customers. The most noticeable difference between a blog and an article is the difference in writing style and the length of the piece. Blogs can range anywhere from 300 to 1000 words while articles are often more extensive. Usually, the standard length of an article can vary from 1500 to 5000 words.
SEO strategy is the process that you follow when you want to get more organic traffic. Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel which ultimately allows users to complete a conversion. An SEO strategy is the process of planning, outlining, and implementing steps designed to improve search engine rankings.
Information Architecture (IA) is a blueprint and visual representation of your product or business infrastructure, features, and hierarchy. IA may also include navigation, application functions and behaviours, content, and flows. Similar to building architects using a blueprint to construct every part of a house, from physical structures to more complex inner workings, information architecture describes the blueprint of a website or application. Just as blueprints are the most valuable document for an architect to use in the construction of a building, information architecture can be the most powerful tool in your online marketing strategy arsenal.
Content Strategy is the development, planning, creation, delivery, and management of content. The purpose of content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers. In today’s social web environment, getting the right message to the right customer at the right time is crucial. Reaching those all-important touch points requires brand-specific content strategy and tactics.
Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty, and typically describe what sets your products apart from others. A powerful product review should clearly point out who the product is for. Share specific information which educates consumers about the product to help them make an informed decision before they buy, because users want to make sure the product is the best of its kind.
Creative copy is inspiring to read and has a voice that makes a brand stand up and stand out. It is about more than having a way with words, it is being original with an idea and tapping into people’s hearts and heads. Great creative content is about having a headline that makes people look twice and copy that makes people want to read end to end.
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Reduce Bounce Rate
Stop losing valuable website visitors! Bounce rate can be one of the more mysterious metrics when it comes to measuring digital marketing efforts. It is generally analysed to provide insight into how a site’s overall user experience is. A high bounce rate can indicate that a user experience is poor. Content on a webpage is crucial from a user experience standpoint as no visitor to a website wants to see large chunks of disorganized text. Your content should be clearly and effectively formatted.
Turn your traffic into loyal customers and return visitors. Don’t miss out!
Types of content we can produce
Organic & Paid Social Posts
Content written specific for your social audience
Email Marketing Campaigns
Content for your outbound emails
Content written to your website audience
Images & Video
We can help plan and create images & videos
Pages designed specifically for paid advertising campaigns
Press Release & Whitepapers
We also write more traditional content
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