Content builds relationships. relationships are built on trust. trust drives revenue.

CONTENT MARKETING

Every website or online page serves the function of informing its viewers about a business. This is not always a simple task and many people are impatient when it comes to reading information online. We offer services in content writing both for new business ventures and revision of existing content. Our aim is to transform content so that it not only informs the reader but excites them about your business.  

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Blog Articles

One of the most effective ways to build brand awareness is by providing relevant and useful content to your target audience through blogging and publishing articles. This is an inexpensive way for small businesses to drive traffic to your site, enhance inbound marketing efforts and attract more potential customers. The most noticeable difference between a blog and an article is the difference in writing style and the length of the piece. Blogs can range anywhere from 300 to 1000 words while articles are often more extensive. Usually, the standard length of an article can vary from 1500 to 5000 words.

SEO Strategy

SEO strategy is the process that you follow when you want to get more organic traffic. Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel which ultimately allows users to complete a conversion. An SEO strategy is the process of planning, outlining, and implementing steps designed to improve search engine rankings.

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Information architecture

Information Architecture (IA) is a blueprint and visual representation of your product or business infrastructure, features, and hierarchy. IA may also include navigation, application functions and behaviours, content, and flows. Similar to building architects using a blueprint to construct every part of a house, from physical structures to more complex inner workings, information architecture describes the blueprint of a website or application. Just as blueprints are the most valuable document for an architect to use in the construction of a building, information architecture can be the most powerful tool in your online marketing strategy arsenal.

Content Strategy

Content Strategy is the development, planning, creation, delivery, and management of content. The purpose of content strategy is to create meaningful, cohesive, engaging, and sustainable content that attracts the company’s target customers. In today’s social web environment, getting the right message to the right customer at the right time is crucial. Reaching those all-important touch points requires brand-specific content strategy and tactics.

Product Reviews

Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty, and typically describe what sets your products apart from others. A powerful product review should clearly point out who the product is for. Share specific information which educates consumers about the product to help them make an informed decision before they buy, because users want to make sure the product is the best of its kind.

Creative Copywriting

Creative copy is inspiring to read and has a voice that makes a brand stand up and stand out. It is about more than having a way with words, it is being original with an idea and tapping into people’s hearts and heads. Great creative content is about having a headline that makes people look twice and copy that makes people want to read end to end.

Consultations

Active Clients

Written Articles

Cups of Coffee

Make Your Content a Priority.

We certainly will.

Increase conversion rates

Increase Conversion Rates

Even with an unsatisfying conversion rate, you can increase your number of customers by increasing your amount of traffic. Imagine you increase your website traffic by just 500 people. If you have a 4% conversion rate, that is 20 new customers or leads. That is a lot of extra cash for a small amount of work.

Increase conversion rates
Reduce Bounce Rate
Reduce Bounce Rate

Reduce Bounce Rate

Stop losing valuable website visitors! Bounce rate can be one of the more mysterious metrics when it comes to measuring digital marketing efforts. It is generally analysed to provide insight into how a site’s overall user experience is. A high bounce rate can indicate that a user experience is poor. Content on a webpage is crucial from a user experience standpoint as no visitor to a website wants to see large chunks of disorganized text. Your content should be clearly and effectively formatted.

Increase conversion rates

Drive More Traffic

The more website traffic you get, the more opportunities you have to convert users. Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well. Your goal when it comes to website traffic is to be driving more qualified visitors to your site. Whatever your business goals of being online, getting visitors to your site is key to success.

Drive more traffic

Turn your traffic into loyal customers and return visitors. Don’t miss out!

Types of content we can produce

Organic & Paid Social Posts

Content written specific for your social audience

Email Marketing Campaigns

Content for your outbound emails

Blogs

Content written to your website audience

Images & Video

We can help plan and create images & videos

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Landing Pages

Pages designed specifically for paid advertising campaigns

Press Release & Whitepapers

We also write more traditional content

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