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At Local Lemon Ltd we offer our clients FREE website audits and consultation services. We can arrange to meet you on your premises, by abiding to COVID-19 Social Distincing Rules, or we can arrange an online meeting using Skype, Zoom or WatsApp Chat.

 

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Frequently Asked Questions

What is digital marketing?

Digital marketing refers to the use of the internet through mobile devices to reach customers through channels such as social media, search engines and online directories. At Local Lemon Ltd we consider digital marketing to be an entirely new endeavour that requires a new way of approaching and understanding customers compared to traditional marketing.

What is SEO?

There are many detailed explanations and the best explanation we can think of is “making things appear higher in search engines such as Google.” The main sections to SEO is onsite SEO and off-site SEO. On site SEO works on your own website and off-site SEO involves the creation of quality links back to your site in order to demonstrate relevance to search engines. The SEO process involves making certain changes to your website design and content that make your site more attractive to search engines and make sure that your site ranks high with the use of relevant key words and phrases.

What software do you use?

We use a combination of many programmes and software. The main builder we use is WordPress. This is the global leading website design and development platform powering over 40% of websites worldwide. Security is our main priority and each website is hosted on a secure VPS server through BlueHost. Due to the considerable amount of platforms we work on for digital marketing campaigns we are certified and qualifies to use all social and search tools and platforms.

Do you outsource work?

We do not. We take full responsibility for all the work we produce and you are part of the design and development process through each step. All our websites and campaigns are planned, designed and managed in house by the best in the industry.

What sorts of businesses do you work with?

We work with businesses of all sizes, from local companies and start-ups to national and international brands in all sorts of sectors from large financial corporations and accountants to local contractors and beauty salons. Our passion is to understand all industry needs and solve any common pain points you may share, as well as we understand that each business in similar industries have their own unique business model and we pride ourselves in taking the time to understand your needs at the first consultation.

Is it expensive to appear on the front page of Google?

Ranking first on Google has nothing to do with money! You can’t pay to be first. Large marketing budgets can help when it comes to SEO as you can do more, but it does not guarantee results. Google makes use of a quality score that involves many aspects regarding your online presence. All search engines offer paid advertising models where you can appear higher in the paid results, but these have no impact on the organic/ natural search results. More smaller specialist businesses creating great content can often outrank bigger companies.

How much do you charge?

We work with companies who have budgets ranging from a few hundred pounds per month to a few thousand. Rather than having a minimum amount, we can adjust your strategy, campaigns, volume of work and time scales based on your available budget. Project cost can be reduced by the overall involvement from our clients through proper explanation and planning.

Can you guarantee results?

Nobody can guarantee digital marketing results as there are many variables, especially as Google and other search engines algorithms are kept secret. We can however point to a highly successful track record across all sorts of sectors and can demonstrate some of the results we can produce.

How do I know if my digital marketing plan or campaign is working?

At Local Lemon we keep our clients up-to-date by sending monthly reports outlining performance in an easy to understand format. These reports include work completed, upcoming work and any suggestions for maximum return on your investment. We also show you how to make use of the real time analytics tools and set up appropriate dashboards so you can keep track of performance yourselves.

How will we be able to contact you?

We don’t do call centres and account managers. At Local Lemon all our clients have our direct details, including landline and mobile, email and social networking accounts. Regular calls and visits can be arranged to make sure you are always up-to-date with your project.

Why do you always talk about Google when there are other search engines?

Google has the highest search engine market share and this is especially true in the UK, where it’s market share is regularly over 90% of all search traffic to sites. We spend most of our time working on optimising sites for Google as a result of there online dominance. A lot of the tactics we use will have a similar effect in other search engines.

What are your payment terms?

For certain projects we may require a proportion of the payment upfront or for it to be fully covered by the clients, for example, building new sites and payment for PPC or SEM spend. Other services are invoiced on a monthly 30-day payment terms.

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